Frame.io

The brief was to build awareness of Frame.io as the newest member of the Adobe family and position it as an essential tool for modern video production involving multiple stakeholders. The focus was on what matters most to the audience: seamless workflows, speed, and improved collaboration.

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Rather than relying on easily overlooked emails, the objective was to place something tangible and engaging directly into the hands of creative teams, something that would capture their attention and encourage further exploration. A direct mail piece was developed to act as a teaser, prompting recipients to learn more about Frame.io and ultimately arrange a meeting with Adobe.