Mandkhai

Brand refresh for Mandkhai, a contemporary luxury cashmere brand redefining traditional perceptions of cashmere fashion. The project involved evolving the brand identity through a refined visual system, including logo refinement, typography, printed collateral, and digital assets. I also developed art direction for campaign imagery and designed social media content to create a cohesive brand experience across both print and digital touchpoints, reinforcing Mandkhai's modern, minimalist aesthetic.