PayPal C360
Event Brandng

I designed and delivered a cohesive suite of print and digital assets for the PayPal C360 event, creating a consistent visual identity across the entire attendee experience. Working within the established event branding,
I translated the creative direction into a wide range of touchpoints that brought the event to life before, during
and throughout the conference.

 

A key aspect of the project was designing for scale and versatility. From immersive stage visuals and large vinyl installations to small-format printed materials and attendee accessories, every piece was developed to reinforce the event identity and create a polished, premium experience. The animated screen graphics added movement and energy to keynote sessions, while the printed materials and branded environmental elements helped guide attendees and strengthen brand recognition throughout the venue.

 

The result was a unified event ecosystem where digital content, signage, print collateral and branded merchandise worked together to deliver a seamless and engaging experience, ensuring the PayPal C360 identity remained consistent across every customer touchpoint.