Adobe Book Club

I worked on the Adobe Book Club, a campaign designed to strengthen Adobe's position as a thought leader in creativity and innovation. Launched during the COVID-19 pandemic, the project required the team to quickly adapt to a fully virtual experience while maintaining high levels of engagement.

 

As part of the campaign, I contributed to the design of a digital cheat sheet for the virtual book club event website. The cheat sheet was created to engage attendees who hadn't read the featured book, giving them an accessible and enjoyable way to participate in the discussion. Designed around the campaign's "Uncover" creative concept, it presented key themes and insights through an interactive, visually engaging format that aligned with the overall branding.

 

This project demonstrated the importance of adaptability, creative problem-solving, and designing meaningful digital experiences under challenging circumstances.