Cisco

Designed and developed a comprehensive campaign toolkit for Cisco Capital's FY25 partner marketing programme, creating a scalable suite of co-branded assets for distributors and partners to increase awareness of Cisco payment solutions.

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The project centred on refreshing the campaign's visual identity and messaging across multiple touchpoints while maintaining consistency with Cisco's brand guidelines. Deliverables included co-branded campaign toolkits, landing pages with lead generation forms, email campaigns, downloadable copy variants, social media content, infographics, solution guides, campaign banners, editable Word and PDF assets.

 

The creative direction embraced a minimalist design language, using subtle gradients as a distinctive visual element alongside clean layouts, generous white space, and a restrained colour palette. The objective was to communicate complex financial solutions with clarity and confidence, following the principle that elegance comes through simplicity. The resulting toolkit enabled partners to quickly customise and deploy campaigns while presenting a cohesive, modern representation of Cisco Capital across every customer touchpoint.